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43、将顾客忠诚计划和促销手段结合在一起
方法包括打折、新闻和友好的提醒性服务。通过提供打折的促销活动与网站曾经的访问者保持联系。
一家别墅租赁公司曾经拥有一个网站，但是却几乎没有接到过电话和在线预订。我帮助该公司建立了一个“最后时限打折”分配表。网站访问者注册后每周可以收到电子邮件，被告知别墅租赁提供的第11小时折扣。结果，公司获得了数以千计的潜在客户的联系信息，使空房率减小为零，从而极大地增加了收入。
44、通过产品捆绑销售来证明你每月开销的必要性
当点击销售的网络广告远远比传统的媒体渠道合算时，绑定销售不仅仅可以增加你的收入，而且可以使你从点击销售率中受益更多。
一个销售50美元物品的生产公司在论证在线广告的成本是否值得时遇到了困难。生产者绑定产品，销售100美元或者更高价值的包裹，并且将广告对象确定为大批买进的批发商。借此公司减少了销售代理，而将主要精力集中到像沃尔玛和塔吉特这样的大量买进的买主上。毫无疑问，该公司将毫不费力地超出它的年销售限额。
45、估计你的进展
也许你的网站仍在运行之中，但具体运转如何？
有了当今的技术，很容易估计你的回报。如果你依赖网站作为销售工具，就必须投资网站分析。确保你的网站建设方案中有一套方便使用的报告工具，以清晰简明的资料组织形式为你展示信息。虽然度量是网络平衡至关重要的一部分，但是我们并没有时间去钻研大量的数据。
有了这些简单的经验做装备，我相信您的网上商务一定有一个很好的前景。
多余选项翻译
仅有网络还不能保证在线销售的成功。你的网络投资需要以新的顾客和销售额的增加作为回报。找一位可信赖的合伙人，帮助你驾御现在和未来的技术并了解你生意的底线。
8、Directions:
You are going to read a list of headings and a text about preparing in the academic community. Choose the most suitable heading from the list A-F for each numbered paragraph (41-45). The first and last paragraphs of the text are not numbered. There is one extra heading which you do not need to use. Mark your answers on ANSWER SHEET 1. (10 points)
As more and more material from other cultures became available, European scholars came to recognize even greater complexity in mythological traditions. Especially valuable was the evidence provided by ancient Indian and Iranian texts such as the Bhagavad-Gita and the Zend-Avesta. From these sources it became apparent that the character of myths varied widely, not only by geographical region but also by historical period.
（41） __________
He argued that the relatively simple Greek myth of Persephone reflects the concerns of a basic agricultural community, whereas the more involved and complex myths found later in Homer are the product of a more developed society.
Scholars also attempted to tie various myths of the world together in some way. From the late 18th century through the early 19th century, the comparative study of languages had led to the reconstruction of a hypothetical parent language to account for striking similarities among the various languages of Europe and the Near East. These languages, scholars concluded, belonged to an Indo-European language family. Experts on mythology likewise searched for a parent mythology that presumably stood behind the mythologies of all the European peoples.
（42） __________
For example, an expression like “maiden dawn” for “sunrise” resulted first in personification of the dawn, and then in myths about her.
Later in the 19th century the theory of evolution put forward by English naturalist Charles Darwin heavily influenced the study of mythology. Scholars researched on the history of mythology, much as they would dig fossil-bearing geological formations, for remains from the distant past.
（43） __________
Similarly, British anthropologist Sir James George Frazer proposed a three-stage evolutionary scheme in The Golden Bough. According to Frazer’s scheme, human beings first attributed natural phenomena to arbitrary supernatural forces (magic), later explaining them as the will of the gods (religion), and finally subjecting them to rational investigation (science).
The research of British scholar William Robertson Smith, published in Lectures on the Religion of the Semites (1889), also influenced Frazer. Through Smith’s work, Frazer came to believe that many myths had their origin in the ritual practices of ancient agricultural peoples, for whom the annual cycles of vegetation were of central importance.
（44） __________
This approach reached its most extreme form in the so-called functionalism of British anthropologist A. R. Radcliffe-Brown, who held that every myth implies a ritual, and every ritual implies a myth.
Most analyses of myths in the 18th and 19th centuries showed a tendency to reduce myths to some essential core—whether the seasonal cycles of nature, historical circumstances, or ritual. That core supposedly remained once the fanciful elements of the narratives had been stripped away. In the 20th century, investigators began to pay closer attention to the content of the narratives themselves.
（45） __________
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